About Hapana

Hapana is disrupting the market in leading a software solution in the fitness industry that helps gyms, fitness studios, and franchises unlock growth and efficiency. We have revolutionised the operations of multisite boutique businesses like J.I.M, Gold’s Gym, Fitstop, STRONG Pilates, Vive Active, KX Pilates, and more. Our all-in-one platform uses automated lead nurturing, captivating member experiences, multi-layered reporting, and advanced day-to-day operational controls to assist in growing member communities, expanding location footprints, and boosting revenue.

We're committed to fostering growth for our teams and clients through innovation and teamwork. Our business prides itself on its fast growth and dynamic industry, so we require humans with a vision to work with our small but mighty team. As a global company, we rely on open communication and people speaking up.

Job Summary

As Senior Growth & Content Manager, you will own and drive Hapana’s end-to-end demand narrative across content, campaigns, and GTM execution. This is a strategic and hands-on role, in a fast paced and focused on execution team, responsible for translating business priorities into integrated, multi-channel campaigns that drive pipeline generation across acquisition and expansion. You will act as the central coordination layer across Marketing, Sales, and Customer Success, ensuring content, lifecycle, and paid execution are aligned under a unified demand engine and credible narrative. This role moves beyond traditional SEO and content ownership into full demand ownership, where success is measured by pipeline impact.

Key Responsibilities

• Own the end-to-end demand narrative across content, campaigns, and GTM execution
• Own the global editorial strategy, content narrative and calendar across all channels (web, social media, campaigns, lifecycle), ensuring consistency across all touchpoints and funnel stages
• Translate GTM priorities into integrated, multi-channel campaigns aligned to pipeline goals
• Partner closely with Sales and Customer Success to align on ICP, pipeline priorities, and expansion opportunities
• Drive content that supports awareness, acquisition, and expansion, aligned to pipeline impact
• Align organic, paid, and lifecycle into one cohesive and integrated marketing demand engine
• Act as a people manager, leading and scaling the social media function, including managing and developing talent as the team grows
• Own website management and performance (UX, CRO, messaging), identifying and prioritising improvements that drive awareness, conversion, and pipeline impact
• Manage external vendors (copywriters, website developers, performance agency) to ensure high-quality execution and alignment with GTM priorities
• Lead SEO within a broader content strategy, driving optimisation and technical improvements while evolving approach to support visibility in LLM-powered search and AI-driven discovery, incorporating emerging GEO best practices
• Track and report on content, campaign, and conversion performance, providing insights and optimisation recommendations
• Support website CRM integration and tracking

Any other duties requested by management

What Success Looks Like

• Clear ownership of the full demand journey, from content to pipeline
• Content is pipeline-driven, supporting acquisition, expansion, and product adoption
• Strong alignment between Marketing, Sales, and Customer Success
• Campaigns deliver measurable pipeline and conversion impact
• Website experience and conversion pathways are continuously improving
• SEO evolves into a scalable, AI-enabled content engine
• Execution is faster, more coordinated, and aligned to business priorities
  

Qualifications & Requirements

• You bring 4-6 years of experience in growth, content, or demand generation within a B2B SaaS or product-led environment
• You’ve owned and driven pipeline through content and campaigns
• You understand how marketing supports GTM strategy, acquisition, and expansion
• You’ve built and owned content strategies and editorial roadmaps aligned to business goals
• You’re comfortable working across multiple channels, including content, lifecycle, and paid (in collaboration with agencies)
• You have experience improving website performance, UX, and conversion rates (experience with Webflow or website development is a plus, as you will be working with a web developer)
• You’ve worked with freelancers or external vendors and can manage execution effectively
• You stay curious about evolving search behaviour, including AI and LLM-driven discovery, and adapt accordingly
• You collaborate easily across teams and proactively engage stakeholders to drive alignment and move initiatives forward
• You take ownership and move work forward in a fast-paced, execution-focused environment while remaining adaptable and team-oriented
  

Hapana is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

If you have the experience, happy to wear multiple hats we want to hear from you. We thank you in advance for taking the time to apply, please note that only shortlisted candidates will be contacted for an interview. No recruitment agencies please.