Link to the role presentation video: https://www.loom.com/share/e36818bc514c42ed98c0c979d0e2ee0f

👋 Thanks for stopping by and learning more about this role at Sitemate! ✨🏗️

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📝 Overview

Sitemate is hiring a “full-stack” Marketing Manager to run day-to-day marketing execution, manage our web infrastructure and performance, and keep the team coordinated and shipping. This person sits at the intersection of marketing operations and technical execution, someone who can manage a WordPress site, troubleshoot performance issues, build and deploy pages in code, run basic CRO on landing pages and generators, guide paid spend, and optimize for AI-era search (AEO). They'll work closely with a small, high-output team (content engineers, a designer, a performance marketer, and a marketing ops admin) and report to the VP of Marketing.

This is not a traditional marketing manager role. We're building a programmable marketing infrastructure (Airtable-driven content pipeline, AI-assisted content generation, automated publishing) and need someone who can operate in that environment, technical generalist who can code, think strategically, and execute programmatically. Founder/builder vibes. Comfort with Claude, Cursor, and AI tools is expected, not optional.

• Employment:

  • Salary: AU$90,000 - AU$180,000

About Sitemate

Sitemate builds best-in-class software for the built world - empowering construction, infrastructure, and industrial companies to work smarter and faster.

Our flagship product, Dashpivot, helps teams move their processes from paper and spreadsheets into powerful, digital workflows that can be used in the field on mobile or tablet. This enables companies to automate repetitive tasks, track progress in real time, and make better decisions every day.

We’ve achieved strong product-market fit - generating thousands of new monthly leads through word-of-mouth and organic marketing alone.

Backed by Blackbird, Australia and New Zealand’s #1 venture capital firm, and a graduate of the Startmate Accelerator, Sitemate has grown from 5 people in 2018 to over 150 across 18+ countries. Our team blends deep industry experience with cutting-edge product design to build tools that modernise one of the world’s largest and most essential industries.

Life at Sitemate

At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.

We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.

We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.

How We Work

• Transparency: Monthly All-Hands meetings share updates on metrics, customer stories, hiring plans, and financial performance. Every session also includes a “Life Story” from one team member - building genuine connection and understanding across our global team.

• High Velocity: We use best-in-class, integrated systems to eliminate manual work and give you the information you need to make fast, high-quality decisions.

• Hustle: You’ll be rewarded for performance. Seven of our last ten pay increases were proactive - driven by results, not requests.

• Autonomy: We focus on outcomes, not hours. You’ll have flexibility to manage your day, with no time monitoring or unnecessary meetings.

• Collaboration: You’ll work closely with talented teammates across engineering, product, design, marketing, sales, and customer success - sharing ideas and learning together every day.

What We Offer

• Competitive, performance-based remuneration

• Equity options - own a piece of what you’re helping to build

• 20 days paid annual leave, plus sick, carer’s, and compassionate leave

• Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)

• Learning & Development - professional growth budget and transparent career plans

• Laptop and home office setup budget

• Flexible work - remote or hybrid options, plus the ability to work from anywhere for several weeks each year

• Community & Connection - weekly catered team lunches, global offsites, monthly all-hands and “Life Story” sessions

• Sydney HQ perks - rooftop garden, wellness centre, showers, and cycle storage in Haymarket

Equal Opportunity

We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.

Learn More About Sitemate

🎧 Podcasts

• 2024: CEO Hartley Pike on scaling Sitemate, diversity, and culture

• 2023: CMO Lance Hodgson on accelerating your career

• 2022: CTO Tim Bray on building quality features that solve real customer problems

💬 Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate
⭐ Read what our customers say: G2 Crowd, Trust Radius
🎥 Team Offsites: 2022, 2023, 2024, 2025

🔧 Day-to-Day

• You'll run the marketing team's rhythm: priorities, blockers, handoffs. Content engineers, design, paid, all aligned on what matters this week. This is your primary job.

• You'll own the website: uptime, page speed, CDN, hosting (Kinsta), plugins, and the Airtable → WordPress content pipeline. When something breaks, you fix it.

• You'll build and ship pages, using our Airtable → WP pipeline, Beaver Builder/Themer, and raw code. Not brief a designer. Actually ship.

• You'll run basic CRO: LP test variants, conversion improvements on generators and signup flows. Execution-level, not strategy.

• You'll own AEO. This is the big one on everyone’s mind. How do we show up in Google AI Mode, ChatGPT, Perplexity? Structured data, content optimization, monitoring. You'll be building the playbook here.

• You'll guide paid spend: work with the performance marketer to track campaign performance, flag issues, ensure budget discipline. You're not running the campaigns, you're providing oversight.

• You'll also be hands-on with the team wherever it makes most sense, that could be debugging a page speed issue, reviewing landing page copy, or jumping into Airtable to unblock a content engineer.

⚡ Challenges

• It will be intense, we're a scaleup making big moves fast. You'll be executing under a hard deadline from day one.

• The old SEO playbook is breaking across the industry. You'll need to figure out AEO in real-time.

• The marketing team is lean (~10 people across AU, PH, MY, ID). No large agency. No dedicated dev team. You need to be hands-on and resourceful.

• The scope is wide: team coordination, web infra, AEO, CRO, paid oversight. But once you get the pattern, it's pretty straightforward.

✅ Who This Role is For

• You build with Cursor, Claude Code, or similar, daily, not occasionally. This is how you work.

• You've built and shipped things yourself: landing pages, tools, automations. Not managed vendors who do it.

• You keep teams moving. Clearing blockers, setting priorities, making sure things ship.

• You're comfortable owning a production website: hosting, performance, CDN, plugins. Not just using a CMS.

• You have a point of view on AEO and how AI search is changing discovery.

• You might have held a senior marketing role before, or you might have been a founder, either way, you've got builder energy and you're ready to step into a working system and make it hum.

🚫 Who This Role is Not For

• Brand/campaign marketers who delegate execution to agencies or devs.

• People who need a fully built playbook.

• Content-first marketers, we have a content engineering team for that.

• Someone who doesn't like equal parts coordination and execution. Everyone at Sitemate is a doer.

🎯 Skills & Tools

Must Have:

• Builds daily with AI-assisted tools (Cursor, Claude Code, or similar), this is non-negotiable

• Hands-on technical execution: can build/modify web pages, write scripts, use APIs

• WordPress experience at a production level, not just content editing, but site management (hosting, performance, plugins, theme-level work)

• Web performance and infrastructure awareness: page speed, CDN, caching, uptime monitoring

• SEO knowledge with AEO awareness, understands how AI search is changing discovery

• CRO fundamentals: can run LP tests, analyze conversion data, ship improvements

• Strong analytical skills, comfortable in GA4, spreadsheets, SQL or similar

• Team coordination experience: running priorities, standups, cross-functional handoffs

Nice to Have:

• B2B SaaS marketing experience (strongly preferred but founder/startup experience also valued)

• Paid media oversight experience (Google Ads, LinkedIn): budget tracking, performance review

• Familiarity with Airtable, Zapier/Make, or similar automation platforms

• Construction / field services / trades industry experience

• Experience with programmatic content generation or dynamic page systems

• Founder/startup experience, built something from zero

Essential Tools:

• Claude Code or other equivalent tool (used daily, this is how we build)

• WordPress

• Google Analytics 4

• Web performance tools (PageSpeed Insights, Kinsta or similar hosting dashboards, CDN config)

• Google Ads / LinkedIn Ads (for oversight, not hands-on management)

• Figma (for design collaboration)

Bonus Tools:

• Airtable

• Python or Node.js for scripting

• Structured data / schema markup tools

• Salesforce (basic understanding)

PLEASE Note:

• We do not use recruitment partners or services, so please save your time and don't reach out

Compensation Range: A$90K - A$180K