Link to role video overview: https://www.loom.com/share/c0efc4d028264cd3afe90ec1b23aae7c

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📝 Overview

Lead and scale Sitemate's European GTM operations as we transition from startup to scale-up. You'll take ownership of a 20-person team across sales development, account executives, account managers, and customer success - optimising current performance while building the foundation for aggressive growth. This is a hands-on leadership role where you'll lead from the front. You'll be in the trenches with your team, modelling our GTM Operating Principles daily: always keeping the ball in your court, leveraging micro-commitments, and building systematic, repeatable processes that drive consistent outcomes.

Employment:

• Salary:

  • OTE Remuneration: £150,000 - £200,000 (incl. Pension)

  • Base Salary: £100,000 - £130,000(incl. Pension)

  • Commission: £50,000 - £70,000 (incl. Pension)

About Sitemate:

Sitemate is the front line AI company for the built world. We build software and AI agents for construction, engineering, manufacturing, and energy companies, helping field teams capture work as it happens and the business turn that activity into structured, auditable records. The Sitemate platforms include Dashpivot, Gearbelt, the Sitemate App, and Flowsite, and Sitemate’s AI agent is called Storm.

Storm is our AI agent layer, working underneath Dashpivot, Gearbelt, the Sitemate App, and Flowsite to turn what happens on-site into structured, auditable records.

We’ve achieved strong product-market fit - generating thousands of new monthly leads through word-of-mouth and organic marketing alone.

Backed by Blackbird, Australia and New Zealand’s #1 venture capital firm, and a graduate of the Startmate Accelerator, Sitemate has grown from 5 people in 2018 to over 150 across 18+ countries. Our team blends deep industry experience with cutting-edge product design to build tools that modernise one of the world’s largest and most essential industries.

Life at Sitemate

At Sitemate, you’ll join a team that values transparency, high velocity, hustle, diversity, and innovation - not as buzzwords, but as the principles we work by every day.

We move fast, communicate openly, and operate with trust and autonomy. You’ll have access to key company metrics, clear career development plans, and the opportunity to grow your career based on performance, not tenure.

We believe diverse teams build better products. Our team includes members from 18+ countries - 55% identify as coming from underrepresented ethnic backgrounds, 43% identify as female, and our team spans ages 22–51.

Our Core Values

Our core values dictate “how we work”. We believe that basic human values such as honesty, trust and integrity are required to simply ‘get in the door’. Our values are designed to help us determine if an already great person, will be a great fit at Sitemate.

• Handle with Care: Handle with thought and care, decisions are considered and consciously delivered

• Everything Engineered: Everything engineered, intentional, planned and systematic

• Quality Certified: Do it well, with attention to detail and accuracy, or don’t do it at all

• Fast Tracked: Fast, incremental, and constant delivery of change

• High Vis: A high visibility, transparent and open environment

• Rain, Hail or Shine: Show up for your team, your customers and yourself

Learn more about our values:

• Read:

  • On Sitemate's Values, Culture and DNA

• Listen:

  • Unleashing your Zilla

  • On scaling Sitemate, diversity, and culture

What We Offer

• Competitive, performance-based remuneration

• Equity options - own a piece of what you’re helping to build

• 25 days paid annual leave, plus sick, carer’s, and compassionate leave

• Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)

• Learning & Development - professional growth budget and transparent career plans

• Employee Assistance Program (EAP) - for confidential counseling, mental health support, and life resources

• Laptop and home office setup budget

• Flexible work - 2 to 3 in-office days, WFH the rest of the week, plus the ability to work from anywhere for several weeks each year

• Community & Connection - weekly catered lunches, global offsites, and “Life Story” sessions

• London office perks - large private outdoor terrace, on-site showers & bike storage, surrounded by cafés, galleries & vibrant nightlife in the heart of Shoreditch and a 5-minute walk to Old Street tube

Equal Opportunity

We’re proud to be an equal opportunity employer. Sitemate welcomes applicants of all genders, ethnicities, ages, sexualities, and abilities. Our team’s diversity is one of our greatest strengths, and we’re committed to ensuring an inclusive environment where everyone can thrive.

Learn More About Sitemate

🎧 Podcasts

• 2024: CEO Hartley Pike - on scaling Sitemate, diversity, and culture

• 2023: CMO Lance Hodgson - on accelerating your career

• 2022: CTO Tim Bray - on building quality features that solve real customer problems

💬 Want to know what it’s like to work at Sitemate? Hear it straight from the team: People of Sitemate
⭐ Read what our customers say: G2 Crowd, Trust Radius
🎥 Team Offsites: 2022, 2023, 2024, 2025

🔧 Day-to-Day

• Drive conversion at every stage of the funnel (SDR, AE, AM)

• Drive customer success initiatives to reduce churn and expand accounts

• Coach underperforming team members through deals and skill development

• Build and optimise GTM processes, playbooks, and systems

• Collaborate with marketing on lead generation and campaign effectiveness

• Analyse performance metrics and identify optimisation opportunities

• Recruit, hire, and onboard new GTM team members

• Manage regional forecasting and hiring schedule

⚡ Challenges

• Managing sales development and three segments (SMB, Mid-Market and Enterprise)

• Transitioning a scrappy startup GTM team into systematic scale-up operations

• Optimising performance while scaling team size and geographic coverage

• Managing complex B2B sales cycles with multiple stakeholders

• Balancing individual coaching with team-wide system improvements

• Coordinating across multiple time zones and cultural contexts in Europe

• Maintaining high performance standards during hiring phases

✅ Who This Role is For

• You've led GTM teams through startup and scale-up journey before

• You understand transitioning from scrappy startup selling to systematic scale-up operations

• You're commercially strong and understand pipeline metrics and deal coaching

• You're a roll-your-sleeves-up leader who gets energised by being in the details

• You don't manage from ivory towers but lead from the front

• You thrive in high-transparency, direct feedback cultures

• You're comfortable with rapid change

🚫 Who This Role is Not For

• You prefer traditional corporate environments with clear hierarchies

• You're uncomfortable with high-transparency cultures and direct feedback

• You take critical feedback personally rather than using it to improve

• You need heavy structure and well-defined processes to operate effectively

• You manage through delegation rather than demonstration

• You believe leadership means staying strategic while others handle execution

• You're uncomfortable jumping into tactical execution when needed

🎯 Skills & Tools

Must Have:

• Experience leading GTM teams through startup or scale-up environments

• Strong understanding of B2B SaaS sales cycles and metrics

• Proven track record optimising performing and/or underperforming sales teams

• Experience scaling operations from 10-20 to 50+ person teams

Nice to Have:

• European market experience

• Construction or infrastructure software background

• Previous GM or VP Sales experience at high-growth SaaS companies

• Experience managing multi-country GTM operations

Essential Tools:

• CRM systems (Salesforce, HubSpot, or similar)

• Sales engagement platforms

• GTM analytics and reporting tools

• Video conferencing and async communication tools

Bonus Tools:

• Customer success platforms

• Sales coaching and training platforms

• Business intelligence and data visualisation tools

PLEASE Note:

• We hire directly and don’t work with agencies